Privacy Policy


Last updated: September 14th, 2021


MYSMARTGIVING INC (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our mobile application Kiindly (the “App”) or our website (collectively, the “Site”). Please read this Privacy Policy carefully. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT ACCESS THE APP OR THE SITE.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the App after the date such revised Privacy Policy is posted. This Privacy Policy does not apply to the third-party online/mobile store from which you install the App, which may also collect and use data about you. We are not responsible for any of the data collected by any such third party.


By visiting and/or using our services, applications, products, and content (collectively, “services”), you are consenting to (i) this Privacy Policy, (ii) the MYSMARTGIVING Legal Terms and Conditions.


If you have questions or concerns regarding this privacy policy, you should first contact our privacy staff as follows:



51 John F Kennedy Pkwy

First Floor West

Short Hills, NJ 07078

[email protected]


1. What information do we collect?


We may collect information about you in a variety of ways. The information we may collect via the App depends on the content and materials you use, and includes:


a) General: When you access the App services, we collect your

  1. Browser information (which typically includes browser type, version, host operating system and browser language)
  2. Location.
  3. Your interactions such as search queries and actions with merchants, advertisements, may also be collected.
  4. We may use third-party vendors (such as Google Analytics and Hotjar) to analyze how participants use our site and may use anonymous and aggregated data collected by such third parties to track our site, and to create statistics and reports for various business purposes; however, such data will not include information that enables such third parties to identify you individually without your information.


This information is gathered for all visitors. In general, you can browse the Services without giving us any additional information. We may collect various pieces of information including but not limited to your online habits and location, including, without limitation, navigational data (i.e., log files, server logs, click-stream).


b) Personally Identifiable Information (PII): To enjoy the benefits of a number of the Services offered, we need to have certain information about you. To access these Services, you will be asked to submit personal information about yourself. In order to provide you with an account at MYSMARTGIVING, we need to collect information from you such as your

  1. Email Address
  2. Password (encrypted)
  3. First and Last Name  
  4. Physical Address.
  5. Gender
  6. Age
  7. Paypal Address
  8. Birthday
  9. Demographic Location
  10. Timezone
  11. Photos uploaded 

We use this information along with the “General” information noted above to track and send you any payments and generally to improve and personalize our services. You may view and make adjustments to your user preferences at any time by logging into MYSMARTGIVING and selecting "Dashboard > Profile".


In addition, to the above, we may also gather information such as your Charitable Organization Preferences, IP Address (Required to prevent fraudulent activity and track abuse) and purchase activity confirmation and details from merchants to facilitate cash back confirmation and processing.


We share your Personally Identifiable Information with third parties only in the ways to service your account and provide our services. We do not sell your Personally Identifiable Information to third parties.


Additionally, all members receiving bonus and referral payments greater than $600 will be required to provide a social security number or Tax ID (TIN) as required by the Federal Government for tax reporting purposes.


c) Contact us/Feedback Page: We provide a contact us/feedback page that requires users to provide their name and email address. Users who do not wish to provide their name and email should not use the contact us/feedback page.


d) Blog Comments: We provide a blog comment section that can be used by our users to share and provide feed back/information. This information is publicly available and may be read and available to public. To request the removal of your “Personally Identifiable Information”, please contact us at [email protected]


e) Refer-a-Friend: Our website provides an option to our users to refer their friends by sharing and inviting them to use Kiindly. As a part of this promotion, we may require a email address and name to facilitate this communication. We store this information for the sole purposes of sending this email. The refer can contact us at [email protected] to remove this information.


f) Facebook Permissions: The App may - if you choose to sign in with Facebook - access your Facebook basic account information, including your name, email, gender, birthday, current city, and profile picture URL, as well as other information that you choose to make public. We may also request access to other permissions related to your accounts, such as friends, check-ins, and likes,and you may choose to grant or deny us access to each individual permission. For more information regarding Facebook permissions, refer to the Facebook Permissions Reference page.


g) Data from social networks: User information from social networking sites, such as Facebook, including your name, your social network username, location, gender, birth date, email address, profile picture, and public data for contacts, if you connect your account to such social networks. This information may also include the contact information of anyone you invite to use and/or join the App.


h) Mobile Device Data: Device information such as your mobile device ID number, model, and manufacturer, version of your operating system, phone number, country, location, and any other data you choose to provide.


i) Push Notifications: We may request to send you to push notifications regarding your account or the App. If you wish to opt out from receiving these types of communications, you may turn them off in your device’s settings.


j) Data From Contests, Giveaways, and Surveys: Personal and other information you may provide when entering contests or giveaways and/or responding to surveys.


2. Cookies

Also known as browser cookies or tracking cookies, cookies are small, often encrypted text files, located in browser directories.


Most websites do this because cookies allow the website publisher to ascertain whether the computer (and probably its user) has visited the site before. Any information that is supplied by cookies can help us to provide you with a better service and assists us to analyze the profile of our visitors. Cookies make it easier for you to maintain your preferences on MYSMARTGIVING including:

  1. Authentication
  2. Website Personalization
  3. Track your shopping transactions when you visit a merchant from our website and make a purchase. We are able to confirm the nature of the transaction including purchase confirmations, cancellations, returns or exchanges.  
  4. Monitoring Referrals
  5. Tracking rebates
  6. Analytics and Reporting


Third Party cookies may also be set to facilitate display advertising, merchants you visit and analytics. Merchants may set their own cookies when you visit a retailer from Kiindly website.


When you enter a site that utilizes "cookies" your computer or mobile device will automatically be issued with a cookie, provided your internet browser is set to accept them (most are by default). Cookies are text files that identify your computer to our server. Cookies in themselves do not identify the individual user, just the device used. Cookies themselves only record those areas of the site that have been visited by the device in question, and for how long. Users have the opportunity to set their devices to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these, of course, means that certain personalized services cannot then be provided to that user. We do not link the information we store in cookies to any personally identifiable information you submit while on our site.


Additional Information About Cookies: More information can be obtained on cookies by visiting which is run by the Interactive Advertising Bureau.


Disabling and Controlling Cookies: You can, should you choose, disable the cookies from your browser and delete all cookies currently stored on your device. More information can be obtained by visiting This may, however, prevent you from taking full advantage of the services that MYSMARTGIVING has to offer.


Opt Out Of Third Party Cookies: MYSMARTGIVING may use a variety of services hosted by third parties to help provide our Services. These services may collect information sent by your browser as part of a web page request, such as cookies.


You can opt out of cookies placed by Third Party Services by clicking on the following:

  1. Google including Ad Driven Services and Advertisers:
  2. Interest Based Advertising:
  3. Opt out of Third Party Advertisers:



3. Links to third party websites

Our website publishes links to external websites that are not MYSMARTGIVING services including third party clients (including merchants, non-profits and external blogs) by redirecting clicks or through other means.  We advise our customers to read individual/third party website privacy policies before making any transactions.


Rakuten Marketing Privacy Statement:

The policy below is from Rakuten Marketing and applies to Rakuten Marketing links and content on Kiindly.


Third-party advertisements may be shown on this website. This content is provided through Rakuten Marketing ("provider"). Rakuten Marketing is located at 215 Park Avenue, 2nd floor, New York, NY, USA. For more information on the purpose and scope of the data collected and its further processing and use by the provider as well as your related rights and setting options to protect your privacy, please refer to our Services Privacy Policy:


4. Use and storage of your personal information

When you supply any personal information to MYSMARTGIVING, we may have legal obligations towards you based upon privacy laws and regulations in the way we deal with that data. We will collect the information fairly, that is, we will explain how we will use it and tell you if we want to pass the information on to anyone else.


The information you provide to MYSMARTGIVING will be used for the following reasons:

  1. to ensure that content from our Services is presented to you in the most effective manner and to personalize your use of our Services;
  2. to enable us to continuously enhance the MYSMARTGIVING Services, to serve advertising, and to provide to you information, products or services which we feel may be of interest to you (which also helps keep our service free);
  3. to occasionally carry out market research including internal analytical research which will enable us to constantly improve your experience on MYSMARTGIVING;
  4. to carry out our obligations arising from any agreements that may have been entered into between you and us;
  5. to allow you to participate in interactive features of our Services when you choose to do so; 
  6. to notify you about changes to or other information about our Services; and
  7. to detect, prevent and respond to fraudulent activities.


We will hold your personal information on our systems for as long as you use any of the Services that you have requested, and remove it in the event that the purpose has been met, or, in the case if you no longer wish to continue your status as an MYSMARTGIVING member. In some circumstances, it may be necessary to retain your personal information to deal with any disputes and any legal reporting requirements.


Your personal data may be stored on our backup system, which is kept in case of loss of data. It may be that where data is lost, the personal data held on you as part of our backup system is used to restore your account to its status before the loss of data.


Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use procedures and security features to try to prevent unauthorized access. MYSMARTGIVING may contact you for a number of purposes related to the service you have signed up for. For example, we may wish to provide you with password reminders or notify you that a particular service has been improved or suspended. The only way you can opt out of receiving these types of administration communications would be to close your registration, which can be accomplished by following the link indicated "To close your MYSMARTGIVING account" please drop us an email at [email protected].


5. Disclosure of your information

We will not pass on your personal information to third parties except in accordance with (i) this Privacy Policy and our Terms of Service, (ii) where there is a proposed sale or restructuring of MYSMARTGIVING, (iii) where we are required by law to disclose that information, or (iv) where MYSMARTGIVING utilizes the services of a third-party to execute our services. We do not share, sell, rent or trade personally identifiable information with third parties for their promotional purposes. Your personally identifiable information will never be supplied to anyone outside MYSMARTGIVING without first obtaining your consent, except where we are obliged or permitted by law to disclose it without obtaining your consent in advance, where there is a proposed or consummated sale or restructuring of MYSMARTGIVING, or where MYSMARTGIVING utilizes the services of a third-party to execute our services.


Accordingly, we reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our web site. Additionally, we may share account or other information when we believe it is necessary to protect our interests or property, to prevent fraud or other illegal activity perpetrated through the MYSMARTGIVING service or using the MYSMARTGIVING name, or to prevent imminent bodily harm. This may include sharing information with other companies, lawyers, agents or government agencies. We employ service providers and other companies and individuals to perform functions and provide services on our behalf who may have access to your member information needed to perform their functions and also to provide you with the services that you have requested, but may not use it for any other purpose. Such service providers may include credit card transaction processors, communication platform providers, and hosting services providers, and the information that could be provided to these service providers may include names, credit card numbers, email addresses and mobile phone numbers. Such service providers will be subject to appropriate contractual arrangements and security obligations as required by law. MYSMARTGIVING may also provide aggregate (but not personally identifiable) statistics about our members, sales, traffic patterns and related site information to reputable third-party vendors.


MYSMARTGIVING may contain third party advertising and sponsorship. These third-party websites and advertisers, or Internet advertising companies working on their behalf, sometimes use technology to send (or "serve") the advertisements that appear on our website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads, to personalize advertising content, to compile anonymous statistics and otherwise monitor the effectiveness of their campaigns. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this policy.  We do not provide any personally identifiable customer information to these advertisers or third-party Web sites.  In addition, the Network Advertising Initiative offers useful information about Internet advertising companies (also called "ad networks" or "network advertisers"), including information about how to opt-out of their information collection.


6. Direct Marketing

We would like to provide you with information via email about new products, promotions, special offers and other information which we think you may find interesting. We fully appreciate that "spam" has become a problem in recent years and this is why we make sure you have the power to choose whether or not you want to receive such mailings. We will give you the option of opting in to receive any such marketing mailings when you register for MYSMARTGIVING, or afterwards via an email message or web page screen. If you choose to opt in, you may at any time afterwards change this preference by logging into your account and accessing " Dashboard > Profile", and select that you want to opt out of receiving specific mailings. You may also contact us at:


51 John F Kennedy Pkwy

First Floor West

Short Hills, NJ 07078

[email protected]


7. How secure is my personal information?

Your data security and privacy are of the utmost importance to us. We employ current technologies and work to protect the security of personal information by taking reasonable precautions to protect it from loss, misuse and unauthorized access, disclosure, alteration and destruction.


If your credit card information is ever collected by MYSMARTGIVING, we reveal only the last four digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.


It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.


8. Access to your personal information

You have the right to request a copy of the personal information MYSMARTGIVING holds about you and to have any inaccuracies corrected. There may be a small charge for such administration requests. All such inquiries should be sent to our Data Protection Officer whose contact information is listed in this Privacy Policy. Additionally, you may at any time change your personal information by logging into your account, following the "Dashboard > Profile " link


9. Email Preferences

If after you opt-in, you decide that you do not want to receive e-mail or other mail from us, you may at any time change this preference by logging into your account and accessing "Dashboard > Profile", and select that you want to opt out of receiving specific mailings.


10. Users under the age of 18

If you are under the age of 18, you are not permitted to register as a user of the MYSMARTGIVING website.


A Note to Parents Concerning Privacy:

Our web site is not intended for use by children under the age of 18, and we do not knowingly collect personal information from children under the age of 18. If we become aware that a child under 18 has provided us with personal information, we take steps to remove such information and terminate the child's account. MYSMARTGIVING seeks to encourage children to consult with their parents before submitting their data. However, MYSMARTGIVING believes that parents should supervise their children's online activities and consider using parental control tools available from online services and software manufacturers that help provide a safe online environment for children to work within. These tools can also prevent children from disclosing personal information without parental permission. For additional information about parental control tools, please consult the "Consumer Assistance" page of the Direct Marketing Association home page which can be found at


11. Ownership Changes

If the ownership of all or substantially all of the MYSMARTGIVING business, or individual business units owned by MYSMARTGIVING, were to change, your user information may be transferred to the new owner so the service can continue operations. In any such transfer of information, your user information would remain subject to the provisions of the current privacy policy.


12. California Consumer Privacy Act (CCPA)

Effective January 1, 2020, under the California Consumer Privacy Act (CCPA), Kiindly customers located in the state of California with questions or requests relating to their account status, including CCPA requests, should contact us via the Contact Us Form ( or email us at [email protected]


MYSMARGIVING collects "personally identifiable" information (As noted in section 1) when a member registers or requests a rebate check. Information required for payment processing such as first name, last name, and email address is shared with payment processors such as Paypal or Deluxe E-Checks. No other personal information is not shared with any other third party voluntarily. We do not sell any personal information to any thrid party providers.


Right to Request Deletion:

You have the right to know the personal information we collected, used, disclosed for a business purpose, and sold about you during the preceding 12 months, including the categories of sources from which we acquired your information and the categories of third parties to whom we disclosed your information for a business purpose. Kiindly customers located in the state of California with questions or requests relating to their account status, including CCPA requests, should contact us via the Contact Us Form ( or email us at [email protected]


13. Changes to this Privacy Policy

If we decide to change our privacy policy, we will post those changes to this privacy policy page, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy policy at any time, so please review it frequently, and at least each time you submit personal information to MYSMARTGIVING. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our homepage. The date of the most recent revisions will also appear on this page. Unless stated otherwise, our current privacy policy applies to all information that we have about you and your account.


Revised 12/24/2019.

© MYSMARTGIVING INC /, 2018-2019. All Rights Reserved